Case study · Outdoor brand · Las Vegas, Nevada
GoHunt
GoHunt helps hunters research, plan and gear up for the hunt, out of Las Vegas since 2013. We designed a run of apparel graphics for the brand: heritage badges, a hand-lettered script, and an illustrated tee built around the founder's own white Bronco.
- Client
- GoHunt
- Services
- Apparel graphics, illustration, badge design, lettering
- Location
- Las Vegas, Nevada
What we did
Built for the backcountry
Illustration
A detailed pen-and-ink Bronco in the Nevada desert, drawn from the founder's own truck.
Badges
A family of heritage badges and lockups that carry the GoHunt mark, the 2013 date and the Las Vegas roots.
Apparel
Graphics sized and separated for tees in bone, heather, olive and black.
Illustration
The founder's Bronco
It started with a photo of the founder's white Bronco. We redrew it by hand, dropped it into the Mojave with Joshua trees and red rock, and finished it with the brand's rallying cry: Pursue Greater Adventures.
Badges & lockups
A badge for every tee
Five marks that flex from the chest print to the hat patch, all anchored by the GoHunt diamond and the Las Vegas, est. 2013 story.
Apparel
The collection
The finished graphics on tees, plus an exploration that breaks antlers through the GoHunt mark.
