Case study · Minor League Baseball · Eugene, Oregon
Eugene Emeralds
The Emeralds are Eugene's Minor League team, playing in the Northwest League as a San Francisco Giants affiliate at PK Park. We built a consistent look across social, billboards, print and the ballpark itself, and gave the team's history a home of its own with the Legends program.
- Client
- Eugene Emeralds Baseball
- Services
- Digital media, social templates, advertising, illustration, environmental design
- Location
- Eugene, Oregon
What we did
One team, many identities
Digital media
A system for event information so fans always know what's coming, with a distinct color for each Emeralds identity.
Marketing
Billboards and newspaper ads drawn from the same assets, so every ad reads as part of one brand story.
Illustration
Custom illustrated events like Big Brass & Boom, plus the Legends logo and a series of hand-drawn player banners.
Social media
Templates that keep up
Reusable Instagram and Facebook templates the team can update in minutes for recurring posts.
Marketing
Out of the park
Billboards built from the digital assets, so fans connect what they see on the road with what they see online.
Branding & illustration
Where legends are made
A Legends logo and custom-illustrated banners of past all-stars connect today's fans to the team's history. The banners line PK Park, and a large one welcomes fans at the gate.
From the client
“Their expertise in crafting compelling email marketing campaigns, eye-catching social media posts, and unique hand-drawn illustrations has played a pivotal role in elevating our brand in the competitive world of minor league baseball.”
Allan BenavidesGeneral Manager, Eugene Emeralds Baseball
Eugene Emeralds
The Eugene Emeralds are a Minor League Baseball team in the northwest United States, based in Eugene, Oregon. The Emeralds are members of the Northwest League and are affiliated with the San Francisco Giants. Eugene plays their home games at PK Park.
Digital Media
Ensuring consistent marketing across various social media platforms played a crucial role in building trust with our end customers. Manifest implemented a systematic approach to organizing information about upcoming events, simplifying access for their fans. The use of distinct brand colors for multiple Emerald’s identities effectively communicated which event was associated with each team, facilitating clarity for their dedicated fan base.
Social Media
Tailored templates were designed for recurring posts on both Instagram and Facebook, ensuring seamless information updates with user-friendly customization options.
Marketing
The billboard ads were crafted in alignment with the digital media assets to maintain a consistent brand narrative. This approach simplifies the connection for fans, enabling them to easily associate the billboards with the other advertisements they encounter.
Print Ads
Print ads for the local newspaper were crafted with a similar aesthetic to uphold brand consistency.
Illustration & Design
For notable occasions such as the Big Brass and Boom event, custom illustrations, along with branding and poster design were employed to give the event a distinctive and eye-catching appearance.
Branding & Illustration
In an effort to forge a connection between fans and the rich legacy of the Eugene Emeralds, Manifest designed a Legends logo and crafted a series of custom-illustrated banners featuring past all-star legends. These banners adorned PK Park, creating a nostalgic atmosphere, and a prominent banner welcomed fans as they entered the field.
