Case study · Coffee roaster & bakery · Eugene, Oregon
Palace Coffee Roasters
Palace Coffee and Bakery has been part of Eugene for decades. As they grew their roasting, we expanded a simple wordmark into a full brand and wrapped it in illustration that celebrates the town around it.
- Client
- Palace Coffee Roasters
- Services
- Branding, packaging, illustration, merch, environmental design
- Location
- Eugene, Oregon
What we did
From wordmark to hometown icon
Branding
New versions of the Palace mark for menus, packaging, marketing and social.
Packaging
An illustrated Spencer Butte with wild irises for the house roasts, and a single-origin bag honoring El Salvador.
Merch & space
Tees, totes and window clings for the grand opening of the new Union Street location.
Branding
A mark for every place
The original wordmark, refined and extended into a family of lockups.
Packaging
Eugene in every bag
An iconic Spencer Butte, green hillsides and vibrant irises: packaging that carries Palace's long history in town.
Merch
Wear the hometown
Custom tees and totes for the regulars who love Palace and Eugene.
Environmental design
Union Street, opened in style
Window clings for the new location wrap the storefront in the same landscape.
Single origin
El Salvador, San Antonio
After selecting beans at the source, Palace wanted packaging that honors where they came from. We brought the El Salvador landscape to the bag.
Palace Coffee Roasters
Palace Coffee | Bakery has been a longstanding presence in Eugene for decades. Whether you crave the perfect cup of coffee brewed from freshly roasted beans or prefer your favorite beverage, our offerings cater to your desires. Indulge in our lovingly crafted baked goods, created from the finest quality ingredients.
Branding
Originally a straightforward word mark, we enhanced and diversified Palace's branding by creating additional versions tailored for use on menus, packaging, marketing materials, and social media.
Packaging
Eager to showcase their enhanced roasting capabilities, Palace sought packaging that captures its longstanding legacy in Eugene. In response, we crafted an iconic depiction of Spencer's Butte, featuring its lush green hillside landscape adorned with vibrant Iris flowers.
Marketing
For patrons who adore Palace's coffee, baked goods, and the charm of Eugene, we've created custom-designed T-shirts and tote bags as a merchandise offering.
Environmental Design
To coincide with the grand opening of their new Union St. location, we crafted window clings to enhance Palace's branding, solidifying its position as the premier destination for coffee in Eugene. Featuring an iconic landscape, the window wrap showcases the unique charm of Palace's surroundings.
Packaging
After personally selecting coffee beans from the source in El Salvador, Palace Coffee aimed to honor the origins of their beans through stunning packaging. To bring the beautiful landscape of El Salvador to life, Manifest was commissioned to create remarkable packaging that captures the essence of this coffee's journey.
