Case study · Single-origin coffee packaging · Eugene, Oregon
Palace El Salvador
After selecting beans at the source in San Antonio, El Salvador, Palace Coffee Roasters wanted a bag that honors where the coffee comes from. We took it from thumbnail sketches to a painted landscape, finished packaging and an animated label for launch.
- Client
- Palace Coffee Roasters
- Services
- Packaging, illustration, label animation
- Origin
- San Antonio, El Salvador
What we did
From the source to the shelf
Research
Photos and stories from the farm set the palette: volcanic slopes, shade trees, ripe red cherries and golden light.
Illustration
Pencil thumbnails became a full layout, then a hand-painted digital illustration of the volcano and coffee forest.
Packaging & motion
Front and back of the bag in Palace's gold system, plus a looping label animation for launch posts.
Process
Sketch first
Every label starts on paper. Thumbnails, a pencil layout, reference photos and digital painting, start to finish.
Packaging
The bag
Gold sky, a painted volcano and a band of coffee cherries, with the origin set in Palace's classic type.
More from Palace
The hometown brand
The El Salvador bag sits inside a bigger Palace system: logos, the Eugene roast, merch and the Union Street storefront.